Saturday, June 2, 2012

Connecticut to Boston home staging success in the luxury real-estate

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New England Home Staging launches a new division for luxury home staging services.

Greenwich, CT (PRWEB) June 01, 2012

New England Home Staging Interiors is one of only a handful of staging providers able to provide luxury furniture leasing for homes over 5,000 square feet in size. Known for a broad range of sales focused design services, the company has created a specialized division catering to the needs of the luxury home seller in the North East.

?Time and again we have seen homes sit on the market vacant for a year or longer and once staged, they are sold to the first showing after staging.? says Stayci Fast, Owner of New England Home Staging. Stayci has a theory that the larger the home, the greater the need to stage and define the rooms. ?The home?s interiors should demonstrate how the home will be used?, says Fast. ?A vacant room lacks the emotional quotient needed for the buyer to connect?. This theory comes with a resounding ?However!? Staging the home is not as easy as it may seem. A professional Home Stager will design spaces to influence a specific audience or targeted market. Understanding buyer lifestyle preferences is essential in merchandising a luxury residence effectively. Stayci claims that the luxury home seller is more likely to want to stage the home on their own, either purchasing the furniture with a ?designer? or using furnishings from other homes. ?I always try to help my potential client understand the time involved in staging a luxury home. Our clients are busy, why add to the list of to-do?s; especially when the task is staging a 9,000 sq ft empty home in 4 days! Who?s up for that??

Jennifer Colvin has a long list of successfully staged and sold homes with NEHS over the past 5 years. Jennifer shares a few key points to consider when staging your own home:

  • Most furniture is not ?in stock? available off the floor and will need a few weeks to deliver.
  • Consider drive time and gas for selecting each item.
  • Your time is money. For example: If you are an Attorney billing $300+ an hour, how many billable hours will you lose orchestrating the staging of your home?
  • Your style may not be the same as your potential buyer. What is the risk of investing in the wrong decor?

Clients utilizing professional staging services, coupled with a strong marketing campaign by their Real Estate Professional, can expect a much higher success rate in the marketplace.

The winners of the Best in American Living Awards demonstrate that good design is not limited to high-priced homes. In the luxury arena, the competition is high. Buyers are looking for a property that reflects a step above their current lifestyle. In an NAHB article, BALA judge Terri Saint advised, ?Interiors are not as ornate and heavy. Instead, they are fresh and light, simple yet elegant, with exquisite detail,? Luxury hotels usually offer a good reflection of the ?look? we are after in staging, and styles are changing quickly this year in 2012?. says Fast ?The days of everything beige are gone, yet there is always a tipping point in staging. Staging a vacant home with the wrong decor is a certain death sentence.?

NEHS has been offering model home interior design since 2005 and continues to be a driving force behind the company?s success. Stayci Fast received the coveted MIRM Designation from the National Assoc. of Home Builders in 2010, the most prestigious designation offered by the Institute of Residential Marketing (IRM). The MIRM is the top-level of achievement for professionals in new home marketing, awarded only to professionals with specific education and proven experience in selling and marketing new residential communities.

New England Home Staging launched a luxury home division in early 2012 due to the specialized needs of their luxury clients. Luxury furniture leasing typically does warrant longer lease terms due to a longer average days on market for multi-million dollar homes. For vacant properties, the client may choose to furnish one room, only a few rooms, or a full home staging. The furnishings are high quality from luxury brands such as Baker and Roche Bobois including antique pieces from a network of appointed dealers.

JOIN NEHS ON FACEBOOK https://www.facebook.com/NewEnglandStaging

For tips on staging and designing your home, visit the BLOGs: *STAY and *GO

Contact Stayci Fast at New England Home Staging Interiors at:

Toll Free: 1.888.778.6347

Email: sfast(at)NewEnglandStaging(dot)com

Visit the website http://www.NewEnglandHomeStaging.com

For the original version on PRWeb visit: http://www.prweb.com/releases/prweb2012/6/prweb9558045.htm

Article source: http://www.newstimes.com/business/press-releases/article/Connecticut-to-Boston-home-staging-success-in-the-3603527.php

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